Paying It Forward

Imagine if, after overcoming poverty to become the NBA’s #1 pick, basketball’s next superstar donated his lifetime earnings to charity. … More

Social Media Could Decide the 2016 Election

Note: This was written November 2, 2015 The 2016 presidential election for the United States is still one year … More

Getting Down With the Kids: Gen Z Marketing

Millennials have attracted all the love (and “back in my day” rants) from marketers as of late, but their younger … More

Addicted to Facebook? Blame Your Brain

“If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” Facebook’s … More

Content Marketing: Give the People What They Want!

With 27 million pieces of content shared via social media per day, it’s unsurprising that content marketing has emerged as … More

Why Katy Perry’s a Better Marketer Than You

Katy Perry wouldn’t strike most people as a marketing genius, but the pop singer inventively and strategically uses social media … More

3 Effortless Ways to Optimize Videos for Facebook

Recently, Facebook unveiled a native video-hosting platform, which allows users to upload videos directly to Facebook instead of embedding videos … More

Analytics: Your Social Media Report Card

Though marketers expect to double their social media spending in the next five years, only 15% of them can demonstrate … More

For Google+, Death or New Life?

Once hotly anticipated as a potential Facebook competitor, Google+ has been struggling with a fundamental lack of demand since its … More

5 Must Haves for the Social Brand

To succeed in the social selling environment, marketers must adequately respond to consumers’ needs and emotions as they arise. As … More